Masonry & Hardscape Marketing
More booked estimates for masonry and hardscape companies
Forge Systems runs Meta ads and an AI receptionist for masonry and hardscape companies doing $1M or more a year. The ads bring in homeowners planning chimney, tuckpointing, patio, and retaining wall projects, and the receptionist answers every call and books the estimate.
You lay the brick. We fill your calendar with homeowners worth driving out to.
Chavez Tuckpointing, Valparaiso, Indiana
52
Meta leads in one month
$19.50
cost per lead
29 to 100
Google reviews
They shut the campaign off because the crew couldn't keep up with the volume. Read the full case study →
Why do masonry companies lose jobs they should win?
It's usually not the work. It's what happens between the lead and the estimate.
The phone rings while you're on the scaffold
Your hands are full of mortar all day, so calls go to voicemail. The homeowner doesn't leave a message. They call the next mason on the list, and that job goes to whoever picked up.
Small jobs eat your week
"Brick repair" brings in a full chimney rebuild and a three-brick patch job. Driving out to quote work you never wanted costs you the day. Leads need to be screened before they hit your calendar.
Feast or famine
Winter damage shows up in spring and patio projects get booked before summer. When it rains leads, nobody can follow up on all of them. When it slows down, there's nothing in the pipeline.
Homeowners buy with their eyes
Nobody hires a mason off a paragraph. A before-and-after of your own work does more selling than any ad copy, and that's exactly what Facebook and Instagram are built to show.
How does the Meta ads and AI receptionist system work?
Ads bring in the volume. The receptionist turns that volume into booked estimates.
Meta ads with your real work
Facebook and Instagram ads built from your before-and-after photos, shown to homeowners in your service area. These are people who've been putting off a chimney, a wall, or a patio, not people price-shopping a repair today. You approve every ad before it runs.
Every lead gets a text right away
The second someone fills out the form, they get a text back, during office hours or after. They know a real company is on it before your competitor even sees the lead.
An AI receptionist answers every call
Any call you don't pick up rolls to an AI receptionist, day or night. It answers questions, asks about the job, screens out small jobs and sales calls, and books the good ones on your calendar.
You show up to booked estimates
Qualified homeowners land on your calendar with the job details attached. You stop chasing leads and start running estimates.
We also set up review requests after every job, so your Google rating keeps climbing while the ads run.
Case study
Chavez Tuckpointing
A family masonry, tuckpointing, and chimney company in Valparaiso, Indiana, in business since 2008. They wanted more chimney and restoration work, and fewer small patch jobs.
- 52 Meta leads at $19.50 each from August 10 to September 9, 2026
- Campaign paused because the crew couldn't keep up with the volume
- Google reviews from 29 (4.7 stars) to 100 (4.9 stars)
- #1 on the Google map for tuckpointing and brick repair across their service area
Who is this for?
We work with one masonry or hardscape company per market. So we're picky, and we'll be straight with you if it's not a fit.
A good fit
- Masonry or hardscape company doing $1M or more a year
- Your crew can take on more work right now
- You have real job photos, especially before and after
- You'll keep your calendar current and show up to the estimates
Not a fit
- Lawn care or maintenance companies
- Companies already at capacity (more leads just creates a problem)
- Anyone looking for a quick fix with no follow-through
How long does it take to go live?
Week 1
Onboarding call, account access, ads and AI receptionist built
Week 2
Everything live, first calls and leads coming in
Day 30
First monthly report, we adjust from real numbers
Day 90
Full picture, and we decide together whether to scale
Which masonry and hardscape jobs do we advertise?
We advertise the jobs you make the most money on. Skip the ones you don't want.
Masonry marketing FAQ
What does Forge Systems do for masonry and hardscape companies?
We run Meta ads (Facebook and Instagram) and an AI receptionist for masonry and hardscape companies doing $1M or more a year. The ads bring in homeowners planning chimney, tuckpointing, patio, and retaining wall projects. The receptionist answers every call you miss, screens out the small jobs, and books qualified estimates on your calendar.
Why Meta ads instead of Google Ads for masonry?
Google catches people searching for a repair today, and you fight every other mason for that click. Meta reaches homeowners in your area who've been putting off a project and haven't started searching yet. Masonry is visual, and a before-and-after of your own work in their feed is what gets them to raise their hand.
What does the AI receptionist actually do?
When you can't pick up, the call rolls to the AI receptionist, day or night. It answers common questions, asks what the job is and where, checks it against your minimum job size and service list, and books qualified homeowners on your calendar. Small jobs, out-of-area calls, and sales calls get filtered out before they cost you a drive.
Who pays for the ads?
You do, on your own card, inside your own Meta ad account. You own the account and the data. We never run your ads on our card.
How fast can we go live?
About two weeks. Week one is onboarding and building the ads and receptionist. Week two everything goes live and the first leads come in. You get your first full report at 30 days.
Do you work with other masonry companies in my area?
No. We work with one masonry or hardscape company per market. If we're working with you, we're not running ads for the company down the road.
Do I need a new website?
No. Leads come in through forms right inside Facebook and Instagram, so the ads don't depend on your website.
Do you work with hardscape and paver companies?
Yes. Masonry, hardscape, paver, stone, concrete, and chimney companies. We don't work with lawn care or maintenance companies.
Who is this not a good fit for?
Companies under $1M a year, lawn care and maintenance companies, and anyone who can't take on more work right now. If your crew is maxed out, more leads just creates a problem. We'll tell you that straight on the call.
See what this would look like for your company
On a free audit call we use your own numbers to figure out how many more jobs you need and what it takes to get them. No pitch if it's not a fit.