Resources
Straight answers on contractor marketing, with real numbers from accounts we run. No fluff.
Masonry
What does a masonry lead cost? Real numbers from a 2026 ad account
In one masonry company's 2026 ad account, Meta (Facebook and Instagram) ads produced leads for $19.50 to $25.25 each, and Google search ads cost $109 to $123 per qualified phone call. The account belongs to Chavez Tuckpointing in Valparaiso, Indiana, and Forge Systems manages it.
Contractor Marketing
How do you get more Google reviews? Ask after every job (29 to 100 reviews)
Ask. Right after every job, send the customer a text with a one-tap link to your Google review box. That's it. We took Chavez Tuckpointing in Valparaiso, Indiana from 29 Google reviews at 4.7 stars in May 2026 to 100 reviews at 4.9 stars by September 29, 2026, simply by requesting a review after every job.
Contractor Marketing
How can a contractor get more jobs? Get in front of people already searching
To get more jobs, get in front of people who need your service right now, and right now they're searching Google. For most contractors that means Google Local Services Ads and Google search ads first, your Google Business Profile for free map calls, then Meta ads for extra volume, with a system that answers every lead fast.
Contractor Marketing
How does a contractor rank on Google Maps? What Google says, plus real ranking data
Google ranks the map results by three things: relevance, distance, and prominence. A contractor can't change distance, so you win on the other two: the right Google Business Profile category and services, a website page for each service and town, and a steady flow of reviews. In September 2026, a masonry company we manage held #1 for tuckpointing on the Google map, in the top 3 at 91.4% of points across its service area.